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Ask any sales professional what’s their biggest work challenge? You’re most likely to hear, its excessive administration tasks that is one of the biggest challenges facing them. As if that was not enough, they spend majority of their time performing routine and repetitive activities that have nothing to do with sales. And that means it can seem impossible to find the time they need to plan for products or improve existing processes.

How Personalization in sales is proving helpful for organizations 

Whether we accept or not, personalized sales experience and highly targeted campaigns are proving helpful for organizations. But having legacy reporting capabilities will not suffice for getting hold over the performance. So what is holding the organizations back when it comes to improving sales performance?  To achieve customer delight and rewarding customer journey, organizations need to add some and drop some wherever required.

How Legacy processes holding back digital transformation

Legacy processes do more harm than good because they are not built for the digital age demands; as a result, their role is very limited in transforming the sales process. In order to keep up with the ever-changing needs of today’s millennial customers, sales professionals should be invested with capabilities that can enhance relationship with them. CRMs to some extent have provided some level of automation that organizations have come to rely on.

Conventional CRMs unable to meet digital age demands

CRMs do make it easy for an organization to build lasting customer relationships. Unfortunately, sales teams spend up to 80% of their time trying to make sense out of an incomplete view of individual customers from CRMs. As we see it, sales landscape has evolved, conventional CRMs are simply unable to meet the needs that today’s businesses demand.

How Salesforce helps capitalize on the digital transformation initiatives

If as an organization you are looking to capitalize on the digital transformation initiatives to adapt to evolving customer needs and expectations, then you should invest in a CRM that offers a platform that can create customer value. But you will see that there are a number of CRMs, with similar functionalities aimed at solving customer problems. If an integrated CRM is all you are looking for, look no further than the Salesforce sales cloud. This integrated CRM empowers sales team so that they can focus on what they are best at doing instead of spending time on managing activities that have nothing to do with sales.

When it comes to gaining visibility into accounts, contacts, opportunities and work tasks, sales teams often struggle because they cannot do it from a single place. But thanks to Salesforce now sales teams can do all these activities and more from a single place. Fast decision making has become a business imperative but this possible only when they have a 360-degree view of customer information, with Salesforce it is possible to have a 360-degree view of the customer.

What is more is that sales teams can have access to every detail that’s tied to a lead including individual account, contact, tasks, events, and opportunities that way giving a 340-degree view of the customer. Often social media has mine of information when tapped can give further insights about the customer, this is what Salesforce does, it integrates information from social media and emails to nurture leads.

Moreover, it is easy to use because it has a user interface that is as simple as a website. Also it can be accessed from anywhere; users can collaborate with colleagues in real-time. What makes it apart from similar applications is that it is a cloud-based CRM and that means organizations don’t have to worry about managing hardware infrastructure.

More organizations are discovering how Salesforce enables them to tackle the challenge of building customer relationships.

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