How Salesforce Health Cloud is Transforming Patient Experience in the Digital Age

Much of the healthcare industry has made significant advances in technology over the past decade, progress that has been met with new regulations, disruptions to treatment protocols, and, inevitably, ever-rising patient expectations. To better navigate or overcome these new challenges, healthcare organizations should be looking to solutions that prioritize interoperability and ease of access to accurate, relevant data.

Delivering Interconnected Experiences for Patients

As the healthcare industry’s focus toward interoperability and value-based care models increases, delivery of care will grow more interconnected. Most healthcare organizations are familiar with the data silos and obsolete technology systems that have long stood in the way of sharing patient data. Collaborative industry bodies have been focused on building the right infrastructure that will enable data to be easily shared across systems.

At the core of any solution for collecting and sharing health data are automation and cloud-based technologies. With cloud-based systems, healthcare IT teams can build usable systems that enable seamless data sharing and accessibility and are able to meet business objectives.

Interoperability Works, but Conditions Apply

Interoperability can be an intensively manual effort for organizations that choose narrowly focused tools. Interoperability works best in automated cloud environments. This puts most organizations in a bind because even now, much of the industry’s IT is still steeped in legacy systems that don’t support interoperability.

Organizations often get caught up in the dilemma of not knowing whether to maintain legacy technology or expand the capabilities of the systems. Expanding the capabilities of these legacy platforms doesn’t have to be painful; organizations are achieving this through integration with cloud-based systems. This will enable IT teams to integrate patient data and facilitate communication across multiple channels and devices to improve the overall patient experience and outcomes.

Salesforce Health Cloud: An Opportunity Waiting to Be Unlocked

There is nothing like Salesforce Health Cloud when it comes to cloud-based platforms that support information exchange and interoperability that can provide a real-time view of health data. Salesforce is well-renowned as a CRM designed to boost sales performance. Salesforce Health Cloud was first introduced as its solution for patient relationship management. It was mainly developed to simplify and streamline care coordination and transform the way providers manage patient health.

Health Cloud does this by integrating data from multiple sources, including EHR/EMRs and other medical applications, to give a comprehensive view of the patient. Moreover, because it is developed on Salesforce’s CRM technology platform, it creates a digitally-driven patient experience by presenting all patient data from intake through diagnosis, as well as treatment history, prescriptions, insurance records, and all other health-related data in a single location.

How Prime Can Help

Salesforce’s Health Cloud is an intuitive system, but it often takes a trained eye to ensure implementation is done effectively and fittingly to meet an organization’s requirements. With extensive domain experience in the healthcare industry (industry-leading integration platforms and FHIR interoperability standards) and over two decades of experience in Salesforce implementations, Prime partners with providers to customize and seamlessly integrate Communities and Health Cloud for an optimized patient experience.