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Game Thinking Playbook

July 12, 2018

A playbook for building deep customer engagement into your product experience.

Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.

The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.

On demand recording

Meet our panelists

Amy Jo Kim, Ph.D., co-founder, Shufflebrain | Creator of Getting2Alpha

Amy Jo Kim is a world-renowned social game designer, community architect & startup coach. She’s helped thousands of entrepreneurs innovate faster & smarter with her Getting2Alpha programs. Her design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo,, Ultima Online, Happify, Pley and numerous startups. Named by Fortune as one of the top 10 influential women in games, Amy Jo pioneered the idea of applying game design to digital services, and is well known for her 2000 book, Community Building on the Web

She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology) and is an adjunct Game Design professor at the USC School of Cinematic Arts. Her new book, Built To Evolve, explores how to bring game design, systems thinking and lean/agile principles together to drive 21st-century innovation.

Punkaj Jain, Vice President of Software Services

Punkaj Jain, is Vice President of Software Services based in the San Francisco Bay area. He is a dynamic and accomplished executive, entrepreneur & leader with a track record from start-ups to Fortune 500 companies in multiple disciplines. Punkaj has experience delivering revenue & profit growth, business solutions in Big Data, IoT, Digital Health, E-Commerce & Cloud technologies.

Earlier in his career, Punkaj had senior database engineering roles at Digital Equipment Corporation (DEC) & Sybase. Punkaj has a Masters in Computer Science from Wayne State University and a Bachelor’s in Electrical Engineering